Can you beat the Bookies? You have probably heard it time and time again, “you cannot beat the bookies”, “the house always wins”, etc. You’d be surprised to know, however, that this isn’t always the case. I am not going to lie to you, granted, the house generally has a certain advantage, and this advantage is based on the volume of bets they have and the fact that the majority of people bet either just for fun or with their heart. What does this mean? Betting is a recreational activity; it is about the adrenaline of watching a game and knowing you have something at stake, it is also a fun game with a group of friends; for many, it’s about the support they give their preferred team or teams. These type of bets are, as stated before, emotional, and therefore, there is no real thought process behind the wager, in these cases, the bettors are really happy when they win of course, but if they lose it is not a big deal, since they usually bet smaller amounts and the fun is on “sweating” the game. Sportsbooks love these types of players, they are known as a “square”, sometimes they win, of course, but at the end of the day when going over the results of wagers over a certain amount of time, they are generally losing money, and this is how bookies make money. If you are asking yourself can you beat the bookies? It because you are the type of bettor that does put thought and strategy behind every play. Yes, you can beat the bookies! (free bookie software) In fact, many do it for a living while for others, betting represents a great source of additional money. While there is no magical solution in the sportsbook betting industry, there is one service which has made large strides in innovating and improving the quality of service, I am speaking of www.AcePerHead.com.